UNFRAMED™ is a feeling
It’s a feeling of detachment
Breathing in the freshness of the ocean
It’s a feeling of honesty
Choosing the life you want
It’s a feeling of finally turning the dream into reality
Freedom

”I created the brand after a series of life changing events. Last year showed me the value of life through the loss of close people, war, immigration, hard labour, disease, and seeing human life conditions from extremely opposite sides. This experience completely transformed me and I became a different person, it happened many times before during my life. But this time was different. This time I made a choice of how I want to change instead of external circumstances"

We aim to build a community of people united by ideas of freedom, authenticity, and personal growth.